PLTgolf
PLTgolf
Client:
PLTgolf
Client:
PLTgolf
Scope:
Brand strategy, tone of voice, key messaging, brand copy
Scope:
Brand strategy, tone of voice, key messaging, brand copy
Collaborator:
Propeller
Collaborator:
Propeller
Founder, brand strategist & writer, Izzy Green, consulted for Propeller on this project, a digital agency based in London.
Founder, brand strategist & writer, Izzy Green, consulted for Propeller on this project, a digital agency based in London.
Using the power of golf for good
Using the power of golf for good
PLTgolf is a world-class golf apparel brand that performs on and off the course, brings communities together in enjoyment of the game, and makes a positive impact on critical causes. Founded by professional athletes, charitable heroes, talented community leaders and experienced business professionals – PLT gives 50% of all profits to charity.
PLTgolf is a world-class golf apparel brand that performs on and off the course, brings communities together in enjoyment of the game, and makes a positive impact on critical causes. Founded by professional athletes, charitable heroes, talented community leaders and experienced business professionals – PLT gives 50% of all profits to charity.
Changing the game
Changing the game
PLTgolf is on a mission to give back. Uniquely founded by 100 members, all with a shared desire to donate money to critical causes – and a passion for golf, of course. The brand is a fresh take on golf apparel, focusing on the community, networking, and the clubhouse for drinks after – it is the “Professional Leisure Tour”, after all.
PLTgolf is on a mission to give back. Uniquely founded by 100 members, all with a shared desire to donate money to critical causes – and a passion for golf, of course. The brand is a fresh take on golf apparel, focusing on the community, networking, and the clubhouse for drinks after – it is the “Professional Leisure Tour”, after all.
Feel good, do good, look good
Feel good, do good, look good
"Izzy is an exceptional brand strategist and copywriter. She takes the time to truly understand her clients, diving deep into their brief to turn brand values and core pillars into a well-crafted strategy and communications plan. Izzy helps brands connect with their audiences by developing tailored content strategies and refining tone of voice, always considering the channels that matter most to both the brand and its customers."
Megan King, Client Success Director
"Izzy is an exceptional brand strategist and copywriter. She takes the time to truly understand her clients, diving deep into their brief to turn brand values and core pillars into a well-crafted strategy and communications plan. Izzy helps brands connect with their audiences by developing tailored content strategies and refining tone of voice, always considering the channels that matter most to both the brand and its customers."
Megan King, Client Success Director
