Baabuk
Baabuk
Client:
Baabuk
Client:
Baabuk
Scope:
Tone of voice, brand messaging, brand copy
Scope:
Tone of voice, brand messaging, brand copy
Authentic to the past. Respectful to the future.
Authentic to the past. Respectful to the future.
Baabuk is a B-corp wool footwear brand that takes its responsibility to the earth, people, and sheep very seriously. With a beautiful story that starts with traditional Russian Valenkis, and continues with Swiss-design, Portuguese and Nepalese craftsmanship, this international brand remains authentic to the past and respects the future. All whilst celebrating and protecting the woolly friends and their shepherds that provide their amazing wool.
Baabuk is a B-corp wool footwear brand that takes its responsibility to the earth, people, and sheep very seriously. With a beautiful story that starts with traditional Russian Valenkis, and continues with Swiss-design, Portuguese and Nepalese craftsmanship, this international brand remains authentic to the past and respects the future. All whilst celebrating and protecting the woolly friends and their shepherds that provide their amazing wool.
We love wool but we aren’t sheep
We love wool but we aren’t sheep
At the core of the brand are the concepts of comfort and exploration. Husband and wife founding team, Dan and Galina, have never been afraid to try something new – moving around the world, learning new customs, and honing the skill of crafting the cosiest shoes on earth. This spirit flows through Baabuk in bounds – in the Baabuk team all over the world, and the amazing shoes they create.
At the core of the brand are the concepts of comfort and exploration. Husband and wife founding team, Dan and Galina, have never been afraid to try something new – moving around the world, learning new customs, and honing the skill of crafting the cosiest shoes on earth. This spirit flows through Baabuk in bounds – in the Baabuk team all over the world, and the amazing shoes they create.
Where comfort meets exploration
Where comfort meets exploration
“Izzy was an incredible asset for our copywriting projects at Baabuk. She crafted engaging, high-quality content for various platforms—including newsletters, web content, ad copy, and print materials. From the beginning, Izzy demonstrated a clear understanding of our business goals, and her willingness to ask thoughtful questions helped bring our vision to life. Despite our often-unpredictable schedules, she was flexible to accommodate our needs and was open to revisions to ensure the best results. I highly recommend Izzy due to her professionalism, adaptability, and skill in delivering impactful marketing content.”
Alex Miller, Head of Global eCommerce, Baabuk
“Izzy was an incredible asset for our copywriting projects at Baabuk. She crafted engaging, high-quality content for various platforms—including newsletters, web content, ad copy, and print materials. From the beginning, Izzy demonstrated a clear understanding of our business goals, and her willingness to ask thoughtful questions helped bring our vision to life. Despite our often-unpredictable schedules, she was flexible to accommodate our needs and was open to revisions to ensure the best results. I highly recommend Izzy due to her professionalism, adaptability, and skill in delivering impactful marketing content.”
Alex Miller, Head of Global eCommerce, Baabuk
