I’m a brand strategist and writer specialising in lifestyle brands. I began with branded events and experiences 7 years ago, before moving into the world of marketing, and then freelancing as a brand strategist and copywriter. 

I’ve always had a passion for people and culture. I studied French and Spanish at University, have lived abroad (in Mexico, Bali, Spain, and Paris) and travelled around the world. All to allow me to explore, connect with other ways of life, and discover craft – whether in food, furniture, textiles, or more. 

Now, I work with brands all over the world, from Australia to America, Mexico to France, and everywhere in between. Integrating into teams and companies and helping them to translate concepts into reality. Culturally, linguistically, ideationally.