Pets Purest
Pets Purest
Client:
Pets Purest
Client:
Pets Purest
Scope:
Brand strategy, tone of voice, brand messaging, brand copy
Scope:
Brand strategy, tone of voice, brand messaging, brand copy
Pet wellbeing starts with daily rituals
Pet wellbeing starts with daily rituals
Pets Purest is the UK’s first pet supplement brand prioritising daily pet wellbeing. Offering 100% natural treats, supplements and more, their mission is to support pet owners in creating a journey of daily wellness and lifelong happiness for their pets.
Pets Purest is the UK’s first pet supplement brand prioritising daily pet wellbeing. Offering 100% natural treats, supplements and more, their mission is to support pet owners in creating a journey of daily wellness and lifelong happiness for their pets.
Supplements that should never be supplementary
Supplements that should never be supplementary
The brand was first built by couple Oli and Evie, who struggled to find gentle, natural, chemical-free, and safe wellbeing products that would support their pets’ sensitive systems. After extensive research and lots of help from experts, they decided to embark on the adventure of creating their own products… that they could share with other pet lovers experiencing the same issues.
The brand was first built by couple Oli and Evie, who struggled to find gentle, natural, chemical-free, and safe wellbeing products that would support their pets’ sensitive systems. After extensive research and lots of help from experts, they decided to embark on the adventure of creating their own products… that they could share with other pet lovers experiencing the same issues.
Making your dog shine from the outside, in
Making your dog shine from the outside, in
“I have worked with Izzy for quite a few years now, across a variety of brands and projects. She makes a great addition to any team - providing thoughtful insight and provocation to the development of any brand. Her support in building brand strategy and then translating this into a unique tone of voice, that truly represents the core values has been invaluable to accelerating consistent brand execution - something that did not exist until Izzy’s work! I look forward to the opportunity to work on another brand together”
Maisie McDowell, Managing Director at Pets Purest/ Lead Innovation Designer at Royal Canin/ R&D at Mars
“I have worked with Izzy for quite a few years now, across a variety of brands and projects. She makes a great addition to any team - providing thoughtful insight and provocation to the development of any brand. Her support in building brand strategy and then translating this into a unique tone of voice, that truly represents the core values has been invaluable to accelerating consistent brand execution - something that did not exist until Izzy’s work! I look forward to the opportunity to work on another brand together”
Maisie McDowell, Managing Director at Pets Purest/ Lead Innovation Designer at Royal Canin/ R&D at Mars
