Resting Reef
Resting Reef
Client:
Resting Reef
Client:
Resting Reef
Scope:
Brand strategy, tone of voice, brand messaging, brand copy
Scope:
Brand strategy, tone of voice, brand messaging, brand copy
Meaningfully commemorating past lives, whilst building new life
Meaningfully commemorating past lives, whilst building new life
Resting Reef is a sustainable death care service that meaningfully commemorates past lives, whilst building new life. It transforms the ashes of those who have died into beautiful oyster reef memorial structures that regenerate marine biodiversity, capture carbon, filter water, and prevent coastal erosion.
Resting Reef is a sustainable death care service that meaningfully commemorates past lives, whilst building new life. It transforms the ashes of those who have died into beautiful oyster reef memorial structures that regenerate marine biodiversity, capture carbon, filter water, and prevent coastal erosion.
For life that lives on
For life that lives on
Founded by female design duo, Aura and Louise, to tackle the taboo topic of death. They are on a mission to provide an environmentally-friendly, meaningful, and impactful alternative to conventional methods of commemorating a loved one, with a new tradition around death that truly honours life. In doing so, they wish to redefine the death care industry landscape and evolve the way we all perceive, experience, and interact with death.
Founded by female design duo, Aura and Louise, to tackle the taboo topic of death. They are on a mission to provide an environmentally-friendly, meaningful, and impactful alternative to conventional methods of commemorating a loved one, with a new tradition around death that truly honours life. In doing so, they wish to redefine the death care industry landscape and evolve the way we all perceive, experience, and interact with death.
Protecting the planet. Connecting to nature. Honouring life.
Protecting the planet. Connecting to nature. Honouring life.
“As a copywriter and strategist, Izzy has an exceptional ability to distil our vision into words that truly resonate. She put into words the ideas that had been stuck in my head. Her guidance on our brand strategy, tone of voice, and key messaging has been amazing, and it continues to shape the way we communicate Resting Reef’s mission today.”
Aura Murillo, Cofounder and Head of Experience and Service Design
“As a copywriter and strategist, Izzy has an exceptional ability to distil our vision into words that truly resonate. She put into words the ideas that had been stuck in my head. Her guidance on our brand strategy, tone of voice, and key messaging has been amazing, and it continues to shape the way we communicate Resting Reef’s mission today.”
Aura Murillo, Cofounder and Head of Experience and Service Design
