Krug
Krug
Client:
Krug, LVMH
Client:
Krug, LVMH
Scope:
Tone of voice, key messaging, naming, brand copy
Scope:
Tone of voice, key messaging, naming, brand copy
Date:
Launching soon
Date:
Launching soon
Collaborator:
Pink House Studio
Collaborator:
Pink House Studio
Founder, brand strategist & writer, Izzy Green, worked as part of Pink House Studio on this project, an incredible branding and strategy studio based in Paris.
Founder, brand strategist & writer, Izzy Green, worked as part of Pink House Studio on this project, an incredible branding and strategy studio based in Paris.
Celebrating craftsmanship
Celebrating craftsmanship
Part of the LVMH group, Krug is a prestige champagne brand. This project involved creating the messaging strategy and copy for a Krug brand project, as part of an all French-speaking team. An integral part of the overall brand, and acting almost as a sub-brand in itself, this project showcases one of their core values – celebrating craftsmanship.
Part of the LVMH group, Krug is a prestige champagne brand. This project involved creating the messaging strategy and copy for a Krug brand project, as part of an all French-speaking team. An integral part of the overall brand, and acting almost as a sub-brand in itself, this project showcases one of their core values – celebrating craftsmanship.
The most generous expression of champagne
The most generous expression of champagne
It all began with visionary non-conformist Joseph Krug, who’s philosophy has rippled through the family house for six generations. He believed the true essence of champagne is pleasure, and moved beyond the notion of vintage to craft the very best champagne he could offer every year – regardless of annual variations. Today, the house continues to celebrate the individuality of every plot of vines, every grape, every wine – and the very human process that goes into the wine’s making.
It all began with visionary non-conformist Joseph Krug, who’s philosophy has rippled through the family house for six generations. He believed the true essence of champagne is pleasure, and moved beyond the notion of vintage to craft the very best champagne he could offer every year – regardless of annual variations. Today, the house continues to celebrate the individuality of every plot of vines, every grape, every wine – and the very human process that goes into the wine’s making.
