Atlas
Atlas
Client:
Atlas
Client:
Atlas
Scope:
Brand strategy, brand identity, tone of voice, brand messaging, brand copy, brand consultancy
Scope:
Brand strategy, brand identity, tone of voice, brand messaging, brand copy, brand consultancy
Handcrafting experiences, from concept to table
Handcrafting experiences, from concept to table
Atlas is a culinary lab and community, dedicated to telling stories through food. They create bespoke dining experiences for brands and a loyal community. Starting in an apartment in Manhattan, and continuing above rice paddies in Indonesia, in vineyards in Northern Italy, in art galleries in Lisbon, and while sailing throughout Tahiti and Bora Bora. Atlas has curated 53 dinner parties, across seven countries, with 1000+ people – and counting. All hand-made, and run by an incredible all-female team.
Atlas is a culinary lab and community, dedicated to telling stories through food. They create bespoke dining experiences for brands and a loyal community. Starting in an apartment in Manhattan, and continuing above rice paddies in Indonesia, in vineyards in Northern Italy, in art galleries in Lisbon, and while sailing throughout Tahiti and Bora Bora. Atlas has curated 53 dinner parties, across seven countries, with 1000+ people – and counting. All hand-made, and run by an incredible all-female team.
Food for thought
Food for thought
The Atlas story began as an escape from a breakup and an uninspiring 9-5. The antidote? Cooking for friends in her apartment – a new menu each time. Atlas founder, Jackie, then took this spirit and spread it around the world, solo-travelling and cooking for the people in each new place she went. Creating a space for new and old friends to share: stories, moments, humanity. To inspire each other, and to feel inspired.
The Atlas story began as an escape from a breakup and an uninspiring 9-5. The antidote? Cooking for friends in her apartment – a new menu each time. Atlas founder, Jackie, then took this spirit and spread it around the world, solo-travelling and cooking for the people in each new place she went. Creating a space for new and old friends to share: stories, moments, humanity. To inspire each other, and to feel inspired.
Making big cities feel a little smaller
Making big cities feel a little smaller
“I met Izzy during my first week in Bali and knew we’d be friends for life. Every moment with Iz is filled with love, adventure, and, of course, food.
Thank you for knowing me better than I know myself — and for giving Atlas a big girl brand! You've distilled the energy of something that is so physical in nature into a brand and experience that can be felt digitally. Thank you for amplifying this story in such a way that others can connect with it.
Thank you for supporting my dinner party escapades since the wee beginnings in Bali. And for helping me realize that Atlas should feel like the solo travels and dinner parties that started it all.”
Jackie Wexler, Founder of Atlas
“I met Izzy during my first week in Bali and knew we’d be friends for life. Every moment with Iz is filled with love, adventure, and, of course, food.
Thank you for knowing me better than I know myself — and for giving Atlas a big girl brand! You've distilled the energy of something that is so physical in nature into a brand and experience that can be felt digitally. Thank you for amplifying this story in such a way that others can connect with it.
Thank you for supporting my dinner party escapades since the wee beginnings in Bali. And for helping me realize that Atlas should feel like the solo travels and dinner parties that started it all.”
Jackie Wexler, Founder of Atlas
